Privacy policy

Last updated: 14 November 2025

At Hues & Reflections, your privacy matters as much as the art we create.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit or make a purchase from https://huesandreflections.co.uk (the “Site”), contact us, or use any of our services (together, the “Services”).

We are committed to processing your personal data responsibly, transparently and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our Services, you agree to the collection and use of your information as described here. If you do not agree, please discontinue use of our Site and Services.

1. Who We Are

Hues & Reflections is a UK-based creative studio specialising in printed and personalised wall art.
We are the data controller responsible for your personal information.

Our online store is powered by Shopify, which acts as our secure e-commerce platform and data processor. You can read Shopify’s privacy notice here: https://www.shopify.com/legal/privacy.

2. Information We Collect

The type of information we collect depends on how you interact with us.

a. Information You Provide Directly

When you place an order, create an account, or contact us, we collect:

  • Your name, billing and shipping address, email address and phone number
  • Payment details (processed securely by Shopify or your chosen payment provider, we never store full card details)
  • Account login details (if you register an account)
  • Personalisation details for custom prints (e.g. names, dates, or photos you choose to include)
  • Any messages, feedback, or communications you send to us

b. Information Collected Automatically

When you browse our Site, we automatically collect information such as:

  • Your IP address and general location
  • Browser type, device information and operating system
  • Pages visited, time spent on the Site, referring/exit pages
  • Cookies and similar tracking technologies (see Section 7)

c. Information from Third Parties

We may receive limited information from:

  • Payment processors, to confirm payment and prevent fraud
  • Delivery and courier partners, to ensure successful fulfilment
  • Marketing and analytics tools, to understand and improve how visitors use our Site

We treat all third-party data in accordance with this Privacy Policy.

3. How We Use Your Information

We only use your personal information for legitimate business purposes, such as:

Purpose Examples Legal Basis
To process and deliver your orders Managing payments, creating personalised prints, shipping and returns Performance of a contract
To communicate with you Sending confirmations, responding to queries Legitimate interest
To personalise your experience Remembering preferences, showing relevant products Legitimate interest
To improve our website and services Analytics, website performance monitoring Legitimate interest
To send marketing (if you consent) Newsletters, product updates, special offers Consent
To comply with legal obligations Tax, accounting and consumer protection laws Legal obligation

We never sell or rent your personal data.

4. Personalised Orders

When you order a personalised print, we use the details you provide, such as names, locations, or messages, solely to create your artwork.
These details are securely stored only for the duration required to fulfil your order and manage any related queries. We never reuse or share personalised information for other purposes.

5. How We Share Information

We only share your personal data when necessary to deliver our services or comply with the law.

We may share limited information with:

  • Shopify (website platform and hosting)
  • Payment providers (e.g. Shopify Payments, PayPal, Stripe)
  • Shipping and fulfilment partners (e.g. Royal Mail, couriers)
  • Email and marketing providers (for newsletters, only if you opt in)
  • Professional advisors (e.g. accountants, legal consultants)
  • IT and analytics providers (e.g. Google Analytics)

All partners are contractually bound to handle your data securely and in accordance with data protection laws.

We do not sell, rent, or share personal data for advertising purposes outside of our own marketing activities.

6. How Long We Keep Your Data

We only keep your information for as long as necessary:

  • Order and transaction records: up to 7 years (for tax and accounting compliance)
  • Customer support communications: up to 12 months after resolution
  • Marketing data: until you unsubscribe or withdraw consent
  • Personalised print details: deleted once your order has been fulfilled and any issue resolved

After these periods, data is securely deleted or anonymised.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to make your browsing and shopping experience smoother. Cookies help us remember your preferences, maintain your basket and understand how our website is used.

You can manage or disable cookies through your browser settings at any time, though some site features may not function properly without them.
For full details, please see our Cookie Policy.

8. Your Rights

Under the UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate or incomplete data
  • Request deletion of your personal data (“right to be forgotten”)
  • Object to certain processing (such as direct marketing)
  • Withdraw consent where processing is based on consent
  • Request a copy of your data (data portability)
  • Lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk

To exercise any of these rights, please contact us at huesandreflections@gmail.com.

We may request proof of identity before processing your request.

9. International Transfers

We primarily process data within the UK and European Economic Area (EEA).
If we transfer data outside of these regions (for example, through Shopify or analytics partners based in the US), we ensure that appropriate safeguards such as Standard Contractual Clauses are in place to protect your rights.

10. Security

We take your data security seriously.
All transactions are encrypted and your personal data is stored on secure servers with restricted access. While no online system can guarantee absolute security, we maintain strict technical and organisational measures to protect your data.

11. Children’s Privacy

Our website and services are not intended for children under the age of 16 and we do not knowingly collect personal data from minors.
If you believe a child has provided us with personal information, please contact us immediately and we will delete it.

12. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our operations, technology, or legal requirements.
The most recent version will always be available on this page, with the “Last updated” date shown at the top.

13. Contact Us

If you have any questions about this Privacy Policy, your personal information, or our practices, please contact us:
Email: huesandreflections@gmail.com
Address: 7 Bell Yard, London WC2A 2JR, United Kingdom

In Summary

We collect only what we need to deliver your order, personalise your prints and improve your experience.
Your information is secure, used responsibly and never sold, because your trust means as much to us as the art we create.